'E' in Me—The Entrepreneur in You, The

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A multimedia instructional package that seeks to meet the widespread educational demand for a product that can effectively build an awareness of entrepreneurship. The three modules in this package provide an introduction to the characteristics and mindset of entrepreneurs and to the processes they use to identify and evaluate entrepreneurial opportunities. The package also presents several case studies of successful entrepreneurs—owners of businesses large and small—who share their personal experiences and explain how they identified the opportunities that led to their ventures. Several case studies focus on successful teenage entrepreneurs, ethnically diverse young men and women who identified the wants of their peers and launched entrepreneurial ventures to satisfy those wants.

This program is available digitally. Contact AIT Sales for more information.