July 27, 2008
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Neal Hazeltine Re-joins AIT as Marketing & Sales Manager
DATE: August 15, 2005
The Agency for Instructional Technology welcomes back former employee Neal Hazeltine. Executive Director Chuck Wilson announced the rehiring of Mr. Hazeltine as manager of sales, effective July 1, 2005.
“We’re very pleased to have Neal back with the Agency,” Mr. Wilson said. “He was a valued employee as a salesperson when I was sales director, and he’s returned to take up where he left off—which was at a very high level of effectiveness.”
For his part, Mr. Hazeltine is happy to be back. “A lot has changed since I left AIT—digital distribution and the use of DVDs in educational settings, to name two things, have just exploded,” he points out.
AIT’s foray into digital distribution will continue; however, the Agency recognizes that not all schools have those technologies up and running.
“Two of my immediate goals will be to re-energize the audiovisual market through packaging of our existing products, and to target our marketing of those products more effectively,” Neal says. AIT’s AV products will be grouped by grade level and curriculum area, for instance, with the goal of getting them into the hands of teachers at smaller schools that might not have the newest modes of technology installed.
He emphasizes that, just as production and distribution of instructional materials have gone digital, so will the marketing of those products. “It’s no longer appropriate or effective to paper the world with direct mailing brochures, as was done in the past,” Neal says; although he intends to use tried-and-true cross-promotional techniques. The Internet will be used to facilitate marketing and sales, but he will also take the personal approach by meeting with school district personnel and attending conferences where purchasers are in attendance.
Mr. Hazeltine, a graduate of the University of Nebraska, has more than 20 years’ experience in sales. He has spent the past 10 years working for nonprofit corporations, marketing to schools, government agencies, and other public service organizations.