The ‘E’ in Me® —
the Entrepreneur in You
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Program Module Descriptions
E in Me Cover  Modules 1–3 of The ‘E’ in Me® are built around three major themes. They are personal and behavioral characteristics of successful entrepreneurs, recognition of entrepreneurial opportunities, and analysis of such opportunities. These modules are best taught in the sequence in which they are presented. Each module contains eight lessons requiring from six to eight class periods of approximately 50 minutes each. 

The ‘E’ in Me® places heavy emphasis on learning entrepreneurship within diverse contexts, from rural to urban settings, as well as on authentic instruction and collaborative learning.  The objectives of The ‘E’ in Me® Modules 1–3  include the following: 
 



Module 1 Personal and Behavioral Characteristics of Successful Entrepreneurs
  After completing Module 1, students will be able to
  • explain what an entrepreneur is and identify the characteristics and skills that are important for an entrepreneur
  • understand why wants (problems) represent opportunities for entrepreneurs and why opportunities are important to them
  • describe how wants (problems) create opportunities
  • understand the key role of entrepreneurs in the development of the economy
  • discuss steps in setting up an entrepreneurial venture
 
Module 2 Opportunity Recognition
  After completing Module 2, students will be able to
  • define an entrepreneurial opportunity and describe how such an opportunity arises
  • look for and recognize different kinds of opportunities in familiar settings
  • analyze the quality of an entrepreneurial opportunity
  • understand the difference between an opportunity and an idea
 
Module 3 Analyzing Entrepreneurial Opportunities
  After completing Module 3, students will be able to
  • describe the six aspects of analyzing possible entrepreneurial ventures
  • analyze various entrepreneurial opportunities according to these six aspects
 

 
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