February 11, 2012
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Licensing Survivor: Stay in the Game! What You Should Know about Licensing Rights in a Digital Age
By Joann Flick, AIT’s Broadcast/Training Professional
AIT’s Joann Flick, with Gwen Gerber of eBioMEDIA, were presenters at the National Association of Media and Technology Centers 2005 Leadership Summit in Las Vegas, September 27–28. Their presentation, “Licensing Survivor: Stay in the Game! What You Should Know about Licensing Rights in a Digital Age,” can be accessed here. The content is targeted to new media buyers or veterans and points out the necessary tasks in selecting content and negotiating licenses to circulate media in a digital world.